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Value hunting is universal. It really is applicable to both life and business. And it should apply to great online football gambling agent betting also. Many punters fail to appreciate the significance of value betting. This is the most important But also the most misunderstood concept in football betting. Value is the real key to making profit in the long run.

Simply, value is found when you may obtain an object for less than what it’s actually worth. The next illustration will clearly explain this.

You are an antique enthusiast and also you are browsing around an antiques shop. You notice a nice old vase on offer for $100. You know you could resell the vase for at least $120. What this means is there is VALUE in buying the vase. The key here is your knowledge that the vase is actually worth $120.

On the flip side, if you buy the vase with the intention to sell it but WITHOUT KNOWLEDGE the amount you might sell the vase for, then this is not a wise purchase and it’s not a value buy.

The exact same principle applies to football betting. In sports, the true value of the outcome of a match is expressed by the probability of that outcome happening. If you can get a price which is HIGHER than the one indicated by the probability, then you have found value.

As such, the prices (or odds) offered by the bookmakers are linked to the probability of that outcome happening. Essentially, how do we assess whether the odds are of value?

Fair prices (or odds) are set in the event the result is expected to be a 50/50 situation.

Let’s take the example of the flipping of a coin. As you will find two sides of the coin, the prospects of heads and tails are 50% each. The formula to calculate the odds in such a 50/50 situation is 100 / 50 = 2. Therefore, odds of 2 are called FAIR ODDS.

For this reason, if we are betting on coin-throws, in the event the price offered will be lower than 2, then it has no value because we will definitely lose. Conversely, in the event the price is higher than 2, say 2.10, it means the probability for the win is 5% higher (2.10/2.00). This is value.