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Value hunting is universal. It’s applicable to both life and business. And it should apply to football betting also. Many punters fail to appreciate the significance of value betting. This is the most significant But in addition the most misunderstood concept in football betting. Value is the real key to making profit in the long run.

As usual, value is found when you will obtain an object for less than what it’s actually worth. The following illustration will clearly explain this.

You are an antique enthusiast and also you are browsing around an antiques shop. You notice a nice old vase on offer for $100. You know you could resell the vase for at least $120. It indicates there is VALUE in buying the vase. The key here is your knowledge that the vase is really worth $120.

Alternatively, if you buy the vase with the intention to sell it but WITHOUT KNOWLEDGE just how much you may sell click through the following post vase for, then this isn’t a wise purchase which is not a value buy.

The exact same principle applies to football betting. In sports, the true value of the outcome of a match is expressed by the probability of that outcome happening. If you can get a price which is HIGHER than the one indicated by the probability, in which case you have found value.

As a result, the costs (or odds) provided by the bookmakers are linked to the probability of that outcome happening. Now, how do we determine if the odds are of value?

Fair prices (or odds) are set in the event the result is expected to be a 50/50 situation.

Let’s take the example of the flipping of a coin. As you’ll find two sides of the coin, the probability of heads and tails are 50% each. The formula to calculate the odds in such a 50/50 situation is 100 / 50 = 2. Because of this, odds of 2 are called FAIR ODDS.

So, if we are betting on coin-throws, when the price offered is lower than 2, then it has no value because we’re going to definitely lose. On the flip side, if the price is higher than 2, say 2.10, it means the probability for the win is 5% higher (2.10/2.00). This is value.