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Online Shopping Figures For the UK
Since its infancy the market for online retail has grown steadily. This is especially evident in the UK where ecommerce is responsible for 20% of all retail sales.
Shopping online is a common method for shoppers to research brands and make purchases. 45percent of them prefer to «buy online and then pick it up in-store». This is an interesting change in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
There’s no denying that sales on retail websites have increased dramatically in the UK over recent years. In fact, according to 2023 statistics the B2C e-commerce market is expected to reach nearly $120 billion by next year. This increase is the result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are losing popularity as more consumers prefer online stores for their purchases.
To do this, it’s crucial that both pureplay and omnichannel retailers know what drives consumers to shop online. We’ve collected retail sales figures and stats that are both eye opening and revealing to help you.
Fashion is the most popular retail sector in the UK accounting for 28 percent of all ecommerce sales. This is likely due to the wide selection of products and the convenience of trying on clothes without leaving the house. Electronics is the second most popular, with 16% of all online sales. This is probably due to the constant need for new gadgets as well as the desire to stay current with the latest technologies. Hobbies and leisure products are also a popular purchase on the internet, accounting for 15% of all e-commerce sales.
When asked what factors drive shoppers to shop online, 57 percent of UK consumers said convenience was the primary reason. This is followed by 48% who mentioned price comparison and 37% said they were looking for special discounts or offers. These results indicate that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a broad product selection.
2. Online shopping in the UK
Online shopping is a common aspect of life for a lot of UK residents. Nearly half of UK people aged 65 and older have made an online purchase in the last year. Shoppers can select from a variety of payment options, and choose when and how their items delivered.
Convenience, price and availability are among the top reasons shoppers shop online. In fact 57% of online shoppers cite convenience as the main motive behind their shopping. Additionally, 48% of them cited lower prices as a benefit, while 37% mentioned the availability of more choices as well.
UK consumers are also becoming more eco conscious when it comes to their shopping online. For example 79 percent of UK online shoppers report that they recycle boxes and other packaging materials they have purchased from their purchases. They can decide to take action if their purchases are not packaged in an eco green manner.
In addition to reducing their environmental impact, some consumers are also trying to make their shopping experience more personal. For example, 35 percent of UK customers have purchased clothes or footwear from a store that has their measurements on the file. This allows them to bypass the return process and get what they want faster.
Interestingly, Online shopping figures Uk UK customers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because they are used to the slow delivery times and are more aware of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK according to age group
Online shopping in the UK is a very popular pastime for a lot of people. The most popular items to purchase are clothing and accessories, followed by waitrose groceries online shopping uk, and finally media such as music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that consumers find these events very convenient. It is also simple to compare prices and products on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers come from a variety of backgrounds. This makes it vital for ecommerce companies to understand the type of customer they are looking for when purchasing products. It is also essential to know how long each segment of customers spends online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is because this age group is very constrained in time and Online shopping figures Uk will utilize multiple devices to accomplish online tasks.
The older generations are more cautious in their buying habits and less influenced by online advertising. They also prefer to visit shops in the high street to touch and feel products before making a decision. However, this doesn’t mean they will not buy online. The convenience and ease of shopping online are still very appealing.
Another interesting factor to consider when it concerns online shopping is that the older generations are more likely to expect and demand free delivery on all of their purchases. They are also more likely to drop carts when shipping costs appear excessive. Furthermore 61% of those over 55 say that they will add more items to their carts to get to the free delivery threshold.
4. online shopping uk shopping in the UK by gender
Women and men in the UK are equally likely to shop for goods online. However, women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups are more likely to buy fashion, home and garden products consumer electronics, as well as cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of consumers searched for brands that were supportive and were in close contact with their local communities.
The most sought-after online shopping items in the UK are clothing and shoes. In fact, a whopping 62% of female British online shoppers bought these items in 2020. However, online sales aren’t restricted to the clothing sector, with a variety of other products on sale, including jewellery, kitchenware, and sports goods.
As a result, online shopping is becoming increasingly popular as a method to get the best deals on these items. In fact, some experts predict that e-commerce sales will account for nearly 1/3 of all retail sales in 2024.
While some retailers are struggling to deal with the rise in online shopping, other are flourishing. Online sales are increasing in fashion, health and wellness as well as home and garden and consumer electronic.
The trend for buying online for these items is expected to continue to expand in the coming years. With the number of people with access to the internet increasing, it is expected that more and customers will opt for online shopping in the coming years. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European online marketplaces. When they shop online, the UK’s consumers are influenced by price, convenience, and a variety of products. These factors make it a perfect location for retailers to improve their online presence and offer an easy online shopping experience.
In the COVID-19 pandemic online sales increased dramatically as people opted for secure and convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to embrace online shopping as a viable alternative.
Online shopping is a major aspect of UK retail and some estimates suggest that it could comprise one-third of sales by 2024. This growth is a result of the increasing adoption of e-commerce by customers and technological advancements.
In the UK, 57% of online shoppers say convenience is the primary reason they shop online. The 48 percent who say it’s easier to find deals and special deals, and the 37% who claim there’s a wider selection of products online are closely behind. In Europe more than half of shoppers cite lower prices as a major factor in their decision to purchase online.
The online shoppers are also keen to test new brands and products. About 25% of shoppers online have bought items they’ve never seen on the high-street before, and half are willing to test new products when shopping on an online marketplace like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29% of online shopping figures Uk buyers have made use of this method in the last year.
Additionally an effective return policy is an essential aspect of the e-commerce landscape for the UK. The majority of online buyers (59%) will research a retailer’s returns policy before purchasing, and a majority will expect the seller to be responsible for the return and payment shipping.