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Online Shopping Figures For the UK
The market for cheap online shopping sites uk retail has grown exponentially since its inception. This is especially evident in the UK where ecommerce is responsible for 20% of all retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% of them prefer to «buy online, pick up in store». This is a shift in consumer behavior that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It’s hard to deny that online retail sales in the UK have grown significantly in the last few years. According to 2023 statistics the B2C online market is predicted to reach $120 billion by the end of the year. This is because of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are experiencing a decline in popularity as more customers prefer online retailers to make their purchases.
With this in mind, it’s crucial for both pureplay and omni channel retailers to understand what drives shoppers to buy online. To assist you in this, we’ve put together an assortment of sales figures and stats that are both eye-opening and informative.
Fashion is the most popular retail industry in the UK with 28 percent of all ecommerce sales. This is probably due to the wider range of items accessible and the convenience of being capable of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is likely because of the constant need for new devices, as well as the desire to keep up with the latest technologies. Online sales of leisure and hobby products make up 15% of all e-commerce sales.
When asked what drives shoppers to shop online 57% of UK consumers cited convenience as the primary reason. In addition, 48% of them cited price comparison and 37% of them said they were looking for discounts or special deals. These findings indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide selection.
2. Online shopping in the UK
Shopping online shopping figures uk is now a regular part of the lives of many UK residents. Be it for electronic gadgets, groceries or clothes — nearly half of UK residents over 65 have made a purchase online within the last year. Shoppers can pick from a variety of payment options, and choose when and how their purchases delivered.
There are many motives for shoppers to shop online Some of the most popular are convenience prices, availability, and price. In fact, 57% cite convenience as their main reason for purchasing online. Another 48% of them cited lower prices while 37% mentioned a greater choice of options.
UK consumers are also becoming more eco conscious when it comes to their shopping online. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They can take action if their orders are not packaged in an eco green manner.
Some consumers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For instance, 35% of UK shoppers have bought clothes or footwear from a retailer that has their size information on the file. This lets them avoid the return process and obtain what they want faster.
Interestingly, UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that British consumers are more accustomed to the slower delivery time and are aware of how long it takes to receive an item in the mail.
3. Online shopping in the UK according to the age range
Shopping online is extremely popular in the UK. The most popular items to purchase are clothes and accessories, followed by groceries and then media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for shoppers. It is also simple to compare prices and items online when making these types of purchases.
It is crucial to understand that online shoppers are a diverse group. This makes it vital for online retailers to know the type of customer they are searching for when buying products. In addition to this it is important to know how much time each age group spends shopping online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is due to the fact that the younger generation has less time, and will use several devices to complete online tasks.
The older generations on the other hand tend to have more cautious buying habits and are less affected by online advertising. They also prefer to go to high-street stores to feel and touch products before making a final decision. However, this doesn’t mean they will not buy online, as the convenience and ease of use of online shopping is still attractive to them.
A second interesting factor to consider when shopping online is that older people are more likely than younger generations to expect and expect free shipping on all their purchases. They are also more likely to abandon carts when shipping costs appear excessive. Furthermore, as many as 61% of people over 55 say that they will add additional items to their shopping carts in order to meet a free delivery threshold.
4. Online shopping in the UK in accordance with gender
Women and men in the UK are equally likely to shop for products online. Women are more likely than men to make big purchases like electrical appliances and furniture. Both groups are also more likely to shop for fashion cosmetics, health and beauty products as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of those customers looked for brands that supported and worked closely with their local communities.
The most popular online shopping products in the UK are clothing and shoes. In fact, a whopping 62 percent of female British online shoppers purchased these items in 2020. However online sales aren’t limited to the clothing sector and there are a myriad of other products available such as kitchenware, jewellery, and sports goods.
Online shopping is becoming more popular for finding the most affordable bargains. Some experts predict that by 2024, online shopping sites uk sales could make up almost one third of retail sales.
Some retailers are struggling with the growth of online shopping, while others are flourishing. Online sales are growing in fashion, health and wellness, home and garden, and consumer electronics.
In the future the future, online shopping for these items is expected to increase. As the number of internet users continues to grow, it is expected that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European eCommerce markets. The majority of its customers are influenced convenience, price and a variety of goods when they shop online. These factors make it a great place for retailers who want to improve their web presence and offer a seamless shopping experience.
In the COVID-19 pandemic online sales grew significantly as people opted for secure and «link» convenient alternatives to instore purchases. This trend has continued following the outbreak as consumers continue to shop online as an alternative.
Online shopping is a major component of the UK retail industry, with some estimates suggesting that it could account for three-quarters of all retail sales by 2024. This is because of the growing acceptance of e-commerce by customers and technological advances.
57% of UK online shoppers claim that convenience is the main reason they shop online. This is closely followed by 48% who say that it is easier to find deals and special offers, and 37% who claim that there’s a greater variety of products that are available online. In Europe, a higher proportion of shoppers cite lower prices as a major reason for them to buy online.
Online shoppers are also eager to try new products and brands. About a quarter of online shoppers have bought products they’ve never purchased on the high street previously, and a majority are willing to try new products when shopping on an online marketplace like Amazon. Buy now pay later checkouts are a favorite option for UK customers with 29 percent of shoppers using a buy now pay later option in the past year.
A robust return policy on the internet for the UK is also a crucial aspect of ecommerce. A majority of online buyers (59%) check a retailer’s return policy before buying, and more than half of them expect the seller to arrange and pay for return shipping.