The 9 Things Your Parents Teach You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel is a method to assist potential customers to learn about your brand, find solutions to their problems and feel confident about buying from you. Different types of content work better for each phase of the funnel.

Checklists, videos, and infographics are effective at attracting attention, generating leads and keeping readers engaged. Gated content, like templates and guides, also works well at this stage.

Awareness

At this point, customers are aware of the existence of your brand. They are also aware of the solutions you offer. This is the stage where content is designed to educate and inform potential customers about the issues your solution addresses as well as its differences from competitors.

Consider the keywords that your audience uses when searching online. Through keyword research, you can figure out what is content in marketing terms your customers are searching for that indicate the need for your product or service. These data can be used to develop a content calendar and decide the content pieces that are designed to target these keywords.

As a bonus producing content for this phase of the funnel can help to build brand loyalty with customers. If your customers are more informed about your brand, they will have greater confidence in your ability solve their problems. This results in greater conversion rates, be it purchase orders, newsletter sign-ups or clickthroughs to your site.

A well-executed strategy for content will help you close this gap in conversion. For example, if you discover that the majority of your content is aimed at awareness but not enough of it is helping buyers make a purchase decision, you may increase the amount of money you spend on advertising campaigns to target keywords in the middle of the funnel.

Another method to increase your bottom-of-funnel conversion is through social media. Social media platforms like Twitter and Facebook let you interact with your customers directly giving you the opportunity to showcase your customer care. This can range from retweeting positive reviews to promoting special deals.

You can also use existing content to lure customers to the bottom of the funnel, such as blog posts or case studies. If you write a blog post explaining why your product is superior to a competitor’s you can share it via social media and ask your readers to sign up for your email list to receive more details. You can also encourage conversions at this stage by asking users to tag you on their social media posts after they have tried your product. This will inspire other users to do the same and spread the word about your brand.

Consideration

A well-planned content strategy should include a variety of content types that capture consumers at every stage of the funnel. Brand awareness campaigns, for instance could include ad copy as well as blog posts and infographics addressing the most common issues and objections. This content can be further shared via social media and email to drive organic traffic.

As consumers progress through the consideration phase they begin to search for specific features in a product that will help them make a purchase decision. This phase is a great time to use FAQ pages. Utilize tools for keyword research, such as Ubersuggest or Google search for popular hashtags in your industry to discover questions that your audience asks. Then, craft answers to these questions and place them on your content funnel map.

In this phase it is essential to present a clear value proposition that shows potential customers what your product or service will solve their problems and earn them more money. The content should also emphasize your brand’s uniqueness when compared to the competition.

This is a straightforward stage to gauge because the customer is making a purchase decision. Consider metrics like conversion rates, payment numbers and click-through rates to see whether your efforts are achieving.

As consumers reach the stage of advocacy and become advocates for your brand, it is becoming more and more important to them. They will be sharing your content with others because they are so enthusiastic about it. This is a powerful method to increase the number of people who follow your brand. You’ll need to create content that inspires people share it, rather than only looking at engagement metrics. Use Sprout Social, for example to track social shares that are a result of your content marketing content strategy efforts. This will give you an accurate picture of the impact you have.

Decision

They are looking for content at the decision-making stage that confirms the content marketing purchase and explains how to make use of the product. At this stage they want to be sure that your solution will solve their problem and justify the investment. At this stage the need for high-quality content such as product guides, case study videos, and customer success stories are crucial. Your customers should also be in a position to ask questions and receive answers from your support team. Sending them customized emails and 24 hour customer service is a great method to please customers and encourage them to share their experiences with others.

At this stage you’re hoping that your customer will become a brand ambassador and will recommend your product to their colleagues and friends. In order to convert those who are advocates to raving fans you’ll need to provide them with valuable content that can help them get the most out of your product or service. You can do this by creating personalised newsletters, tutorial video, free trial offers and loyalty programs.

After your audience has changed from leads to paying customers, it’s time to focus on retention. Content marketing funnels tend to focus on revenue as the end goal. However, consumers will continue to interact and interact with brands even after they have made purchases. It is crucial to redefine the funnel as a dynamic structure that includes revenue, instead of static models.

The traditional funnels for b2b content marketing marketing are useful for making your plan, but they do not take into account the complexity of the buyer’s journey. Instead, reimagining the funnel as loops will aid in creating an effective and more holistic content marketing strategy. You can create content marketing services that captivates your audience and boosts conversions by planning for each phase of the journey. You can then utilize the data from conversions to optimize and test your strategy. Are you ready to see the difference that this strategy can bring to your business? Contact us today to request a no-cost content marketing playbook!

Retention

A content marketing funnel can be a powerful tool for helping brands plan, execute and measure their strategy. It can also provide an understanding of the gaps in their content strategy that need to be filled. If a company has a lot of content targeted at generating attention and interest, but only a few pieces targeted at the middle of funnel, it must create content for this stage.

An excellent way to determine how on-target your content is to use tools like Ahrefs to look at the average time on page and bounce rate of each piece. The more high these numbers are, the more effective your content is.

It’s crucial to regularly update and keep relevant the content you create to be at the top of your funnel. This will ensure that your audience is engaged and curious about your brand and its products or services. The best way to do this is to create fresh content that is focused on specific keywords, provides answers to questions that are likely to be searched by your audience, and highlights the most recent information on your industry or product.

When your target audience enters MOFU, they will be looking for more details about your product or services as well as solutions to their issues. At this stage it’s crucial to build trust by offering authentic reviews and demonstrating value.

In the last stage of your content marketing funnel your audience will decide whether or not to purchase. This is achieved through gated content that requires an email address or other form registration to access. This content is designed to convert the interest and awareness you’ve built at the top of your funnel for content marketing into qualified leads for your sales team to follow up with.

While customer retention is largely in the hands of your sales and support teams, you can still have an impact on the journeys of your customers your brand by generating content that delights them throughout the entire marketing funnel. This could include useful sources, information behind-the-scenes and special offers that only your target audience will be able to access. When you can foster trust among your audience they’ll be able to serve as genuine advocates for your product and help reduce your sales cycle time.