The Guide To Online Shopping Figures Uk In 2023
Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has continued to grow. This is evident especially in the UK where ecommerce accounts for 20% of retail sales.
Many people shop online to research brands before purchasing and 45% of them prefer to «buy online, then pick up in store». This is an interesting change in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
It’s not a secret that sales on retail websites have grown substantially in the UK over recent years. According to 2023 statistics the B2C market for online shopping is expected to reach almost $120 billion in the next year. This growth is fueled by changing consumer shopping habits and the use of digital transformation technologies by retailers. Brick and Picture Framing Services 9X32 mortar shops are gaining popularity as shoppers increasingly shop online.
With this in mind, it’s essential for both omni channel and pureplay retailers to understand what drives consumers to buy online. We’ve put together retail sales figures and stats that are both eye-opening and revealing to help you.
Of all the sectors of retail that are available, fashion is the most well-known and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to the wide variety of items and the ease of trying on clothes without leaving home. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and a desire to stay up-to-date with latest technology. Online sales of leisure and hobby products account for 15% of all ecommerce sales.
When asked why they shop online, 57% said it was because of convenience. Then, 48% mentioned price comparison and 37% of them said they were seeking discounts or special deals. These findings suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK residents. Whether it’s to buy electronic gadgets, groceries, or fashion — almost half of UK residents over the age of 65 have made a purchase on the internet within the last year. With a wide variety of payment options buyers can also pick the time and date they would like their purchases to be delivered.
While there are many reasons for online shoppers to shop Some of the most popular are convenience, price, and availability. In fact 57% of shoppers who shop online cite convenience as the main driver behind their shopping habits. Another 48% cited lower prices while 37% mentioned a greater choice of options.
UK consumers are also becoming more eco conscious with regards to their online shopping habits. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They could be able to take action if they find that their purchases are not packaged in an environmentally ecologically friendly way.
In addition to decreasing their impact on the environment, some customers are also seeking to make their shopping experiences more personal. For example, 35% of UK shoppers have bought clothing or footwear from a store that has their size information stored on file. This lets them to avoid the return process, and get what they need quicker.
It is interesting to note that UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that UK consumers are more accustomed to the slower delivery time and Vimeo.com understand how long it takes to receive an item through the mail.
3. Online shopping in the UK according to age group
Online shopping is very popular in the UK. The most popular purchases are clothes and accessories, followed by food items, and finally media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for shoppers. It is also simple to compare prices and items online when making these kinds of purchases.
It is essential to realize that online shoppers are a diverse group. This is why it is crucial for ecommerce companies to understand the demographics their customers are searching for when buying products. It is also important to know how long each type of consumer spends online. For example the younger generation is far more likely to purchase on mobile devices than any other age group. This is because this age group is very time-poor and will use multiple devices to accomplish online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertising. They also prefer to go to high-end stores to feel and touch products before making a decision. This does not mean they won’t shop online. The convenience and ease of online shopping remain very appealing.
A second interesting factor to be considered when shopping online is the fact that older generations are more likely than younger generations to expect and expect free shipping on all of their purchases. They are also more likely to abandon carts if shipping costs seem excessive. In addition, 61% of those over 55 say they’ll add additional items to their carts to get the threshold of free delivery.
4. Online shopping in the UK in accordance with gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases, such as furniture and electrical appliances. Both groups are more likely to purchase fashion, health and beauty, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how a company responded to the COVID-19 pandemic with 69% looking for brands that support and collaborate with their local communities.
Clothing and shoes are the most popular products for online shopping in the UK. In fact 62 percent of British women who shop online purchased these items by the year 2020. Online sales are not restricted to clothing. Other items like jewellery, kitchenware and sports items are also available.
Shopping online is becoming increasingly popular to find best deals. In fact, some analysts have predicted that online sales will account for almost 1/3 of all retail sales in 2024.
Some retailers are struggling with the rising popularity of online shopping, while others are flourishing. Online sales are growing in fashion, health and wellness as well as home and garden and consumer electronic.
The trend for buying these products online is likely to continue to expand in the coming years. With the number of people having access to the internet increasing It is expected that more and customers will opt for online shopping in the near future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is a top European ecommerce market. Its consumers are influenced by convenience, price and a variety of goods when they shop online. These factors make it a great spot for retailers who wish to invest in their web presence and offer an easy shopping experience.
During the COVID-19 pandemic online sales grew dramatically as people sought out secure and convenient options for shopping. This trend has continued following the outbreak as consumers continue to buy online as an alternative.
Shopping online is a significant component of UK retail and some estimates suggest that it will make up one-third of sales by 2024. This is because of the increasing use of ecommerce by consumers and technological advancements.
In the UK, 57% of online shoppers mention convenience as the primary reason they shop online. The 48% who say it’s easier to find bargains and special deals and the 37% who claim there’s a wider selection of items available online are behind. This contrasts with Europe, where a greater percentage of consumers cited lower prices as the main reason behind their choice to shop online.
Consumers are also open to trying new brands and products when they shop online. Almost a quarter of online shoppers have bought products they’ve never seen on the high-street before, and half are willing to try new products when they shop on a marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers, with 29 percent of online shoppers choosing a buy now pay later option over the last year.
A strong online return policy for the UK is also an important aspect of ecommerce. The majority of online buyers (59%) will look up a retailer’s returns policy before purchasing, and a majority will expect a retailer to be responsible for arranging and paying for return shipping.